Traditionally, most companies acquire customers by osmosis - particularly in export markets. This can lead to a fragmented sales effort, using the wrong people in the organisation to chase the wrong business - the "moth & lantern" syndrome.

What we do is to structure the clients sales approach by looking at the why and how of sales, particularly in overseas markets. We are also happy to take a direct role in selecting, training and managing sales agents and distributors as well as the direct sales force, to ensure that the client is maximising exposure to the right customers, and that the sales force (direct or indirect) is ready, willing and able to close on business.

The process works both ways - we have helped a number of European firms establish their products in the UK via agents and distributors.

Our training programmes are broad in scope and narrow in focus. We look at your specific requirements and propose a package to give a measurable positive outcome at reasonable cost.

Arguably, your most important asset is your people - whether your own team or your clients. Our aim is to move beyond a tick-box, standard or open/public training approach towards investment in developing their skills and knowledge, by offering a tailor-made training, mentoring and support system that gives them confidence to face the challenges of a changing world.

All our principals and associates are practical people - people who have worked in industry and understand what you, your team and your clients have to face on a daily basis.

They have also committed themselves to a process of continuous learning and development to keep abreast not only of new developments in their subject area, but also in better communication with our clients.